Senior Manager, Sales Enablement - Automation

  • Disney Advertising
  • New York,NY
  • 2023-11-26T21:40:54Z

Department/Group Overview:

At Disney, we re storytellers, making the impossible, possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Disney Advertising Sales drives the advertising revenue across platforms for the entire media portfolio including ABC, ESPN, Hulu, Freeform, FX, National Geographic, Disney Channels Worldwide, and more. The Sales Enablement team s mission is to provide product solutions that enable frictionless buying experiences with ease and automation to more effectively drive revenue. Our Automation Team drives innovation and frictionless experiences by scaling both first-party and third-party solutions across our Linear and Digital channels. We are a group of creative problem-solvers and collaborators, who aren t afraid of the unknown. We love to learn, and we ask smart questions in order to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Summary:

The Sr. Manager, Sales Enablement - Automation, plays a key role in supporting the growth of Disney Advertising Automation Products. This role will identify opportunities for Automation to launch, and improve utilization of current toolsets, to drive additional revenue or support operational efficiencies. This critical role is the Automation contact for Ad Platforms and across the entire Disney Advertising Organization. The individual will report to the Director, Audience & Automation. This individual s responsibility includes, but are not limited to:

1. Manage and support the product development with Ad Platforms related to Programmatic and Automation solutions for the Disney Ad Sales organization:

  • Produce innovative business requirements that will drive more revenue or improve workflow based on our advertising sales and product expertise

  • Responsible for documenting product scoping with Ad Sales teams (e.g. RYM, Ops, Forecasting). Translate scoping into product requirements and business opportunities for intake

  • Manage, communicate, support prioritization and track business intake items with Ad Platforms

2. Be a subject matter expert in the Disney Ad Sales Business, toolsets, processes, and workflows and have a strong relationship with our internal stakeholders

  • Maintain a strong relationship with all internal ad sales teams and Ad Platforms

  • Lead and negotiate business agreements with 3rd Parties

  • Support Product Marketing in developing positioning and materials for marketplace or sales. Develop materials for Training and Development for internal users

3. Be passionate and driven about everything Automation can do for a sales organization

  • Be an advocate for best practices and capabilities to improve workflows, sales channel friction and communications

  • Be current on features and functionality on the Automation Roadmap(s)

  • Primary internal programmatic expert for the sales team who can provide insights and knowledge to inform internal stakeholders of all levels as needed.

  • Provide additional enablement end to end support and management of other automation initiatives beyond programmatic.

4. Provide executive leadership updates across all enablement initiatives within Disney Advertising.

  • Manage, design and maintain updates on a weekly, monthly and quarterly basis

  • Ability to communicate and prioritize updates for leadership

  • Strong communication and documentation skills

Responsibilities and Duties of the Role:

  • Align on business strategy and opportunities for product with ad sales partners and communicates to stakeholders (e.g. ad platforms)

  • Manage, communicate, support prioritization and track business intake items with Ad Platforms. Produce innovative business requirements that will drive more revenue or improve workflow based on our advertising sales and product expertise

  • Prepare the sales organization to adapt to new workflow and processes throughout the unification and convergence ad sales technology

  • Work with business stakeholders to prepare for new product releases or large, complex system migrations with communication and training

Required Experience/Skills/Training:

  • 8+ years in a product management, vendor management or planning role and 7+ years combined business and online digital experience

  • A solid understanding of Digital businesses and media markets/business models

  • Thorough understanding of self-service toolsets and automation related technologies

  • Prior experience integrating internal work and resources with outside vendors/partners

  • Proven track record of managing business needs against technology requirements

  • Demonstrated ability to take concepts from definition to development and launch

  • Experience with managing enterprise software, infrastructure services and/or software as a service offerings

  • Fluent in both business and technology styles of communication with the effective ability to translate and communicate between the two.

  • Experience creating and communicating product roadmaps and written product requests on behalf of the business

  • Ability to anticipate, identify and articulate the impact of emerging industry trends on the business

  • Exceptional written, verbal, interpersonal and problem solving communication skills

  • Experience working and leading cross functional teams in matrix environment

  • Excellent relationship management and negotiating skills

  • Passion for understanding and serving the unique Disney community

  • Experience with Project Management tooling (SmartSheets, Confluence, Airtable etc)

  • Bachelors Degree in Business Management, Advertising, Product Development, Computer Science or related field preferred


The hiring range for this position in New York, NY and Seattle, WA is $151,800 to $189,700 per year and in Los Angeles, CA and Chicago, IL is $148,200 to $181,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.